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How to Build a Referral Engine Without Running Discounts
There's a version of referral marketing that works, and a version that slowly eats your business alive. Most SMEs in Lagos are doing the second one and calling it strategy.
The discount referral game is a trap. You bring someone in with 10% off, they buy once, and now their friend also expects 1 ...
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Shigohub Team -
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Delegation for Control Freak Founders
You hired people. Good ones. But you're still the last stop on every decision, every deliverable, every minor customer complaint three other people could have handled before it reached your desk.
And the worst part? You built this situation yourself, slowly, one 'let me just handle this' at a ti ...
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Shigohub Team -
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Why Most SMEs Shouldn't Be on Every Social Media Platform
Being Everywhere Is a Strategy. A Bad One.
Someone told you that your business needs to be on Instagram, TikTok, X, Facebook, LinkedIn, Threads, and YouTube. Simultaneously. Consistently. With quality content. While also running your actual business.
That person has never run an SME in Lagos ...
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Shigohub Team -
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No Code Tools for Non-Technical Founders
No Code Tools for Non-Technical Founders
You do not need to know how to code to build something real anymore. That idea used to be an excuse. Now it is just outdated.
Today, a founder with the right tools can launch a website, automate operations, manage customers, and even build simple apps ...
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Shigohub Team -
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The People Who Never Really Left
Your best customer is not walking past your shop. She is in Houston at 2 a.m., scrolling for someone who can make her aso ebi right. Across the world, millions of Africans in the diaspora are trying to stay connected to home. They miss the food, the fashion, the feeling. And they are willing to spen ...
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Shigohub Team -
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